Adidas and MLS Extend Partnership Until 2018

adidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer...

Adidas and MLS Extend Partnership Until 2018

Mizuno Supersonic Wave

Following the huge success of the distinctive yellow Wave Ignitus boot in South Africa and looking ahead to the new football season, Mizuno has unveiled the...

Mizuno Supersonic Wave

SER Opinion: Manchester City Good or Bad?

Manchester City Football club, the heart of Manchester, yet overshadowed by its inter-city neighbor, Manchester United over the past half...

SER Opinion: Manchester City Good or Bad?

England Umbro 2010-12 Home Kit

(Top row: Joe Hart, Adam Johnson, Eric Dier, Jade Bailey, Saido Berahino, Thomas Cruise; Bottom row: Jack Wilshere, Fern Whelan, Wayne Rooney, Connor...

England Umbro 2010-12 Home Kit

SER Insider: Japanese Exclusive Football Boots

Being based in Hong Kong, SER experience some very unique boot spottings that may not be possible elsewhere. The most intriguing...

SER Insider: Japanese Exclusive Football Boots

Adidas F50 Adizero Prime: SER Preview

SER has already given you boot spotting images of the Adidas F50 Adizero Prime, however we can go one better. We have obtained leaked images...

Adidas F50 Adizero Prime: SER Preview

Adidas F50 Adizero Prime Boot Spotting: SER Preview

Even though the Adidas F50 Adizero has been around for a few months, there has already been (as always) speculation and leaked...

Adidas F50 Adizero Prime Boot Spotting: SER Preview
Mizuno Supersonic Wave

Mizuno Supersonic Wave

Following the huge success of the distinctive yellow Wave Ignitus boot in South Africa and looking ahead to the new football season, Mizuno has unveiled the latest addition to its top flight football range – the Mizuno SuperSonic Wave. Mizuno’s technical expertise and elite football heritage has gone into developing the perfect boot for a [...]

Mizuno Ultra Light Morelia

Mizuno Ultra Light Morelia

In the wake of a summer of football that gripped the nation and with a mouth watering domestic league season fast approaching, Mizuno are delighted to announce the 25th anniversary of their most prestigious football boot to date – the Morelia. For years, Mizuno have led the field in terms of their research, design and [...]

Adidas and MLS Extend Partnership Until 2018

Adidas and MLS Extend Partnership Until 2018

adidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer in the United States and developing opportunities for young players.  The partnership extends adidas’ position as the official athletic sponsor and product supplier for the MLS through 2018. Core to the new agreement is a dedicated [...]

SER Opinion: Manchester City Good or Bad?

SER Opinion: Manchester City Good or Bad?

Manchester City Football club, the heart of Manchester, yet overshadowed by its inter-city neighbor, Manchester United over the past half century. United over the years have seen all the success, the big money transfers and the world lime-light and are the most globally recognized team, while until recently, City were nearly on the opposite end of the [...]

Nike Mercurial Lite Shinguard SER Review

Nike Mercurial Lite Shinguard SER Review

On match day, you do not want something big and heavy wrapped around your shin, feeling like it is weighing you down. You do still want something protecting you, but it would be preferable if that something is light weight. This is exactly what Nike have created with the Mercurial Lite Shinguard. Boy, all the [...]

Nike Mercurial Lite Shinguard

Nike Mercurial Lite Shinguard

In a time where the ‘huge’ shinpads with ankle and Achilles protection are out of style, and new sleek pads that cover a fraction of your leg are in, these new shinguards from Nike will fit right in! Buy Now! Spec: – Low-profiles shell for comfortable protection – Dri-FIT fabric sleeves for a strapless fit [...]

England Umbro 2010-12 Home Kit

England Umbro 2010-12 Home Kit

(Top row: Joe Hart, Adam Johnson, Eric Dier, Jade Bailey, Saido Berahino, Thomas Cruise; Bottom row: Jack Wilshere, Fern Whelan, Wayne Rooney, Connor Wickham, Theo Walcott) As England look to the start of their campaign for Euro 2012, SER can announce a new deal between the Football Association and Umbro has been penned, that will [...]

The Umbro Versus Range

The Umbro Versus Range

As the small-sided game of football continues to grow in popularity, Umbro has launched a new product range called Umbro Vs, which is inspired by the culture clash between 5-a-side football and futsal. Umbro’s design team compared and contrasted the home of football (5-a-side played in England) with the spirit of football (futsal in Brazil). [...]

Recent Posts

Adidas and MLS Extend Partnership Until 2018

Adidas and MLS Extend Partnership Until 2018

adidas and Major League Soccer today announced an extension to their strategic partnership agreement aimed at further elevating soccer in the United States and developing opportunities for young players.  The partnership extends adidas’ position as the official athletic sponsor and product supplier for the MLS through 2018. Core to the new agreement is a dedicated [...]

Mizuno Supersonic Wave

Mizuno Supersonic Wave

Following the huge success of the distinctive yellow Wave Ignitus boot in South Africa and looking ahead to the new football season, Mizuno has unveiled the latest addition to its top flight football range – the Mizuno SuperSonic Wave. Mizuno’s technical expertise and elite football heritage has gone into developing the perfect boot for a [...]

Mizuno Ultra Light Morelia

Mizuno Ultra Light Morelia

In the wake of a summer of football that gripped the nation and with a mouth watering domestic league season fast approaching, Mizuno are delighted to announce the 25th anniversary of their most prestigious football boot to date – the Morelia. For years, Mizuno have led the field in terms of their research, design and [...]

SER Opinion: Manchester City Good or Bad?

SER Opinion: Manchester City Good or Bad?

Manchester City Football club, the heart of Manchester, yet overshadowed by its inter-city neighbor, Manchester United over the past half century. United over the years have seen all the success, the big money transfers and the world lime-light and are the most globally recognized team, while until recently, City were nearly on the opposite end of the [...]

England Umbro 2010-12 Home Kit

England Umbro 2010-12 Home Kit

(Top row: Joe Hart, Adam Johnson, Eric Dier, Jade Bailey, Saido Berahino, Thomas Cruise; Bottom row: Jack Wilshere, Fern Whelan, Wayne Rooney, Connor Wickham, Theo Walcott) As England look to the start of their campaign for Euro 2012, SER can announce a new deal between the Football Association and Umbro has been penned, that will [...]

World Cup Star Asamoah Gyan Joins Sunderland

World Cup Star Asamoah Gyan Joins Sunderland

Gyan starred for Ghana in the World Cup guiding them to a spot in the quarter finals, before an unlucky turn of events forced the last African team out of the South African tournament. Sunderland beat their previous spending record of £10 million on Darren Bent with a £13.24 million purchase of Gyan. It was [...]

Robinho Heads to the San Siro

Robinho Heads to the San Siro

After just two years at Manchester City, the Brazilian striker has completed a move to Ac Milan for a price reportedly in the region of just £17 million, £15 million less than what City initially paid for the forward’s services. Robinho will head to Milan at the same time as Zlatan Ibrahimovic, who has just [...]

Weekly Round-Up Aug 30th

Weekly Round-Up Aug 30th

Blackburn Rovers 1-2 Arsenal Fabio Capello will look back at his World Cup campaign with England and regret not playing Walcott after the 21 year old has had a dream start to the 2010-2011 season. Having already scored a hat trick against Blackpool, Walcott seems to be emerging as one of the Premier League’s top [...]

SER Insider: Japanese Exclusive Football Boots

SER Insider: Japanese Exclusive Football Boots

Being based in Hong Kong, SER experience some very unique boot spottings that may not be possible elsewhere. The most intriguing though, are the special boots exclusively sold to the Japanese boot market. Towards the end of 2009, I had one of the most shocking boot spottings ever while in training. One of my team mates turned [...]

Ibrahimovic Loaned to Ac Milan

Ibrahimovic Loaned to Ac Milan

Barcelona striker, Zlatan Ibrahimovic has moved to AC Milan on loan for the season, with Milan having the choice to buy him next season at a price of €24 million. Pep Guardiola, manager of Barcelona, is not happy, having lost more than €22 million on the sale after buying the player for €46 million including [...]